Teach ListingMate your voice
Give it real examples of how your agency writes, a sign-off, words to avoid and your hashtags.
Everything here is on Brand kit, under Voice and Tone & sign-off. Changes apply to new drafts.
Start from a template
Pick the starting point closest to your agency: Warm & local, Premium & editorial, Punchy & urban or Rural & lifestyle. Then make it yours.
Give it your own examples
- Step 1: Choose Social posts or Listing descriptions.
- Step 2: Paste a few real pieces you are proud of into the box, with a blank line between each. Or press Upload examples (.txt, .md).
- Step 3: Press Save Brand kit.
ListingMate writes new copy in the same spirit. It does not copy your examples.
The other settings
- Tone: Professional, Warm, Bold or Minimal.
- Emoji: None, Sparing or Playful.
- Sign-off: a line added to the end of each post.
- Banned words: words you never want used, separated by commas.
- House hashtags: the hashtags you want under your posts.
- Link to the listing: choose Add it under each post to put the link to the listing's page under every post, or Leave it out.
Note: If a draft still reads wrong, you can change it before approving. Tap Edit to reword it yourself, or Rewrite for this stage for a new version.
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Checked against ListingMate on 8 October 2026.