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A post did not go out

Find out why a post was not published, fix the cause, and send it again.

First, check which of these it is

  • It is still waiting for approval. Only approved posts publish. Look on Approvals.
  • It is approved but its time has not come. Look on Calendar for the day and time.
  • It was cancelled or skipped. Open the listing and look under Cancelled.
  • It tried and failed. It is marked Needs attention. The rest of this article is about that.

Find the reason

  1. Step 1: Open Home. A failed post is listed under What needs you with the reason beside it.
  2. Step 2: Or open Listings, tap the listing, and look under Needs attention. The reason is written in red on the post.
  3. Step 3: Match the reason to one of the messages below.

A failed post is not lost. ListingMate tries it again about every ten minutes. If it is still failing two days after its go-live time, it stops trying and waits for you.

Send it again

  1. Step 1: Fix the cause, using the message below that matches yours.
  2. Step 2: Open the listing and find the post under Needs attention.
  3. Step 3: Press Retry now. It publishes straight away if the cause is fixed.

Connection problems

Facebook is not connected

You see: Connect your Facebook Page and Instagram account on the Connections page, then this post will publish on its next run.

Why: The post was approved and came due before a Facebook Page was connected.

  1. Step 1: Follow Connect Facebook and Instagram.
  2. Step 2: The post goes out by itself within about ten minutes of connecting.

The Facebook connection has expired

You see: Your Facebook connection has expired. Reconnect on the Connections page.

Why: Facebook no longer accepts the login ListingMate holds. This happens after a password change, or from time to time on Facebook's side.

  1. Step 1: Follow Reconnect needed.
  2. Step 2: Then press Retry now on the post.

The connection needs renewing

You see: Your Facebook connection needs to be renewed. Reconnect on the Connections page.

Why: Facebook has asked for the login to be refreshed.

  1. Step 1: Follow Reconnect needed.
  2. Step 2: Then press Retry now on the post.

Permission to post was taken away

You see: ListingMate no longer has permission to post to this Facebook Page. Reconnect on the Connections page.

Why: A permission was removed in Facebook, or the person who connected is no longer an admin of the Page.

  1. Step 1: Have a current admin of the Page follow Reconnect needed, leaving every permission ticked.
  2. Step 2: Then press Retry now on the post.

Instagram is not linked

You see: Instagram isn't linked to your Facebook Page yet. Link it on the Connections page, or this post will only go to Facebook.

Why: Your Facebook Page has no Instagram account linked to it.

  1. Step 1: Follow Instagram is not linked.

Problems that fix themselves

These need nothing from you. The post goes out on a later try, usually within the hour.

Instagram was still working on the image or video

You see: Instagram is still processing this photo or video. This will retry automatically.

Why: Instagram takes time to prepare a video or a large photo, and it was not ready when ListingMate checked.

  1. Step 1: Wait. Check the post again in half an hour.

Instagram had not finished

You see: Instagram wasn't finished processing the photo or video yet. This will retry automatically.

Why: The same as above, reported a different way by Instagram.

  1. Step 1: Wait. Check the post again in half an hour.

Facebook asked us to slow down

You see: Facebook's rate limit was hit. This will retry automatically on the next run.

Why: Facebook limits how much any app can do in a short time.

  1. Step 1: Wait. It goes out on a later try.

Facebook paused the action

You see: Facebook temporarily limited this action for spam prevention. It will retry automatically; no action needed unless it keeps happening.

Why: Facebook's own spam checks held the post back for a while.

  1. Step 1: Wait a few hours.
  2. Step 2: If the same post is still held the next day, contact support.

The publishing run stopped part way

You see: The publish worker stopped partway through this post (it was claimed but never finished, most likely a timeout). It has been put back in the queue and will retry on the next run.

Why: The run that was sending this post was interrupted before it finished.

  1. Step 1: Wait. It goes out on the next try.

Problems with the post itself

The post has no photo

You see: This post has no photo attached, so there's nothing to publish. Add a photo and try again.

Why: Facebook and Instagram need an image, and this post has none.

  1. Step 1: On the post, press Change photos and choose at least one.
  2. Step 2: Press Retry now.

It stopped trying

You see: Stopped retrying after 2 days. Fix the cause, then press Retry now.

Why: The post kept failing for two days after its go-live time, so ListingMate stopped. The sentence before this one on the post is the real reason.

  1. Step 1: Fix the reason given in the first part of the message.
  2. Step 2: Press Retry now.
  3. Step 3: If the moment has passed, press Cancel post instead.

It was too old to send

You see: The publish worker stopped partway through this post and it was already well past its go-live time, so it was not sent. Nothing published. Reschedule it if you still want it to go out.

Why: The run that was sending this post was interrupted, and by the time that was noticed the post was more than a day past its go-live time. ListingMate will not send a post that stale by itself.

  1. Step 1: If you still want it, press Edit, set a new Go-live time and save.

Facebook or Instagram gave a reason we have not listed

You see: Facebook/Instagram returned an error: (Facebook's own words). This will retry automatically.

Why: The words after the colon are Facebook's own. ListingMate keeps trying.

  1. Step 1: Read Facebook's words. They often name the problem, for example a photo that is too small or a caption with a banned link.
  2. Step 2: If it is still failing the next day, contact support and paste the whole message.

Something else went wrong

You see: Couldn't publish: (a short description of the fault). This will retry automatically.

Why: The fault was not one Facebook explained. It may be at our end.

  1. Step 1: Wait an hour. It keeps trying.
  2. Step 2: If it is still failing, contact support and paste the whole message.

Posts that were stopped on purpose

The property sold before the post went out

You see: Not published: this listing has sold.

Why: ListingMate checks the listing one last time before publishing. A for sale post for a property that has sold is not sent.

  1. Step 1: Nothing to do. If the listing is not sold, correct its status where it comes from, then press Edit on the post and give it a new time.

The listing left the market

You see: Not published: this listing is no longer on the market.

Why: The listing was withdrawn or taken off the market before the post was due.

  1. Step 1: Nothing to do, unless the listing's status is wrong. Correct it where it comes from.

Read next

Did this not fix it?

Tell us what you were doing and what you saw, and we will reply by email. Contact support.

Checked against ListingMate on 8 October 2026.